Design Systems

I've built design systems at every institution I've worked. Design systems are a combination of UI Patterns, UX/Design Principles that are based on research, Editorial Guidelines, Accessibility Statement, & Brand Guidelines.

Part of the Mayo Clinic Design System - the rest of the UI Pattern Library is an internal website


Customer Journey Maps

Documenting the customer journey is one of the best activities an organization can do! It helps with customer experience & user experience "renovations", while also seeding product or service innovation opportunities!

Modernizing Medicine Customer Journey



Product Vision Videos

Imagining the possible is a great way to motivate business & development stakeholders.


Concept Prototypes

I believe in thoroughly testing very early storyboards & low fidelity prototypes to get user feedback. It delivers the best ROI!

I also believe in co-creation with the customer. Bring them in to help with white boarding!


Research Frameworks

I require my teams to create awesome frameworks & "what if" questions to help ensure the research is memorable & actionable!



 I've also provided creative direction, storyboarding & messaging for tv commercials, web site videos & animations, as well as published books & magazines. The first two videos below were Telly award winners.